Our business is intrinsically linked to the environment as we rely on it for our raw product, water. For this reason we do all we can to ensure there is a clean, resilient and sustainable supply available for current and future water customers whilst ensuring there is enough water available to support the needs of the environment too. Click 'Discover More' to find out more from our Head of Environment, Emma Goddard.


Our people are dedicated to providing you with the best service possible, whether they’re out in the field searching for leaks, managing our operational sites, testing the quality of your water or answering your queries. Each and every person within the business is dedicated to delivering you the safe reliable tap water supply you expect. Click 'Discover more' to find out more from our Head of HR, Sian Jenkins.

AquaSmart, our online water saving initiative, designed to help teach children how small changes in the home and at school can save water and help the environment, launched in 2022.

Aimed at children between five and seven – Key Stage One – the youngsters will learn all about water efficiency through fun missions and downloadable content. Nero, Isla and Kai are the new online water saving heroes of AquaSmart, which take pride of place on our website here.

The AquaSmart website has five sections, with activities to complete including; word searches, spot the difference, creative projects and water saving quizzes, all with a downloadable certificate at the end of each mission.


Tanya Sephton, our Customer Services Director, said: “AquaSmart started from a seed of an idea suggested during leadership training and has taken on a life of its own, thanks to the dedication of a team who have nurtured the project bringing the characters to life. The names Nero, Isla and Kai were also chosen in a staff competition making it a real team effort.

“Their motto – to be a heroic and a happy team who will save water and help wildlife – will be taken on by the children and, as the portal grows, we will look to include activities for more ages, making contact with the schools to see how we can get them involved.
“The start of the year saw the driest eight months since 1976, with July being the driest on record. Combined with a record-breaking demand for water from our customers’ means that educational messaging around the importance of saving water is more important now than ever.

“We have found that once the young generation take on board the water saving ideas, they become brilliant ambassadors in persuading their families to cut down on the amount they use.”